Experience what you get when you give, together

Who's Saving Who poster with two hands

As Partners for Life, you know that your generosity saves lives every day. But there’s another side to your giving that we don’t tell enough: the untold story of what donors truly gain from giving.

These are the stories we hope to uncover as we release our new brand platform, Who’s Saving Who? A bold new creative direction to help us attract one million new donors in the next five years.

Every day, patients are saved by the generosity of donors like you. We also know every day, Partners for Life teams tell us that they walk away with a profound sense of purpose, accomplishment and a sense of community. So, if both of those things are true, it begs the question: Who’s Saving Who?

Experience what you get when you give, together

What does this mean for Partners for Life?

The Who’s Saving Who? platform is an opportunity to inspire your team at a deeper level. You can share that donating saves lives, and creates connection, fulfillment, renewed sense of purpose – for some, even just a break from the busy day-to-day.  

Through this new platform, we’re inviting donors on your team to be inspired by and reflect on how giving helps them. In other words, to experience what you get when you give.  

What can I do to help?  

  • Visit blood.mediavalet.com/portals/PFL to grow your team using this new look, feel and message. 
  • Share our new commercial on your social media accounts, across your network, or in your workplace.  
  • Talk about what you personally get from giving to inspire others to experience it themselves.  

Why now?

This bold new approach comes at a critical time where there is an increasing demand for blood and blood products, yet only two per cent of eligible people in Canada donate. To meet patient needs, it’s important that we do something different to get people to step off the sidelines and join Canada’s Lifeline.  

Why Partners for Life?

Last year alone, Partners for Life teams brought in 18,000 new donors. As a champion, you help save lives and transform donors’ worlds. Our journey toward one million new donors in the next five years starts with you.  
 
Learn more at WhosSavingWho.ca.