Line drawing in the shape of three people

Reflect and serve the diversity of Canada


Continue building an equitable and inclusive organization that meets the transfusion and transplantation needs of patients from communities across Canada.

Safeguard

Foster diversity among our donors and registrants.

Engage

Build relationships with communities underrepresented in Canada’s Lifeline.

Improve

Advance reconciliation with Indigenous Peoples.

Line drawing of an award ribbon

Create an inspiring, caring place to work


Foster a supportive and collaborative workplace where team members feel empowered to be their best and to make meaningful contributions through their work.

Safeguard

Protect and promote employees’ health and well-being.

Engage

Foster personal growth and professional development.

Improve

Create the flexible, supportive work environment of tomorrow.

Line drawing of a globe on a stand

Operate a climate-resilient, sustainable lifeline


Build operational resilience and reduce our environmental impact in the face of climate change as we protect and serve the patients who rely on our lifesaving products and services.

Safeguard

Manage climate impacts to sustain our support for patients and their care.

Engage

Empower participants in Canada’s Lifeline to adopt sustainable practices.

Improve

Reduce and mitigate our organization’s environmental impacts.