Our strategy

Our current strategic plan, published in January 2024, sets out the priorities that will guide Canadian Blood Services as we continue working in partnership with Canada’s health systems to achieve the best possible patient outcomes. Having a clear plan allows us to operate with agility in a dynamic, often uncertain environment. And it helps us support and encourage the talented, dedicated people across our organization who make change possible. 

The road ahead will be shaped by lessons we have learned in responding to the COVID-19 pandemic, which reinforced the essential nature of our operations and the importance of ensuring they are profoundly resilient. Our strategy reflects the thoughtful balance between continuity and innovation — between maintaining stability and predictability, and finding better solutions — that has always been essential to our mission as Canada’s Biological Lifeline.

Read our current Strategic Plan