Introduced in September 2013, the BloodBrief promotes optimal utilization of blood components and products by heightening hospital awareness of issue trends over time and comparison to other hospitals. Hospital ranking and hospital comparator data provide hospitals the ability to compare their performance against peer hospitals and highlights opportunities to share transfusion best practices. Hospital names will be listed if permission was provided by a hospital representative, otherwise hospital names will be anonymyzed.  Contact your local Hospital Liaison Specialist if you would like to have your hospital name listed in future BloodBrief tools.