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More reasons than ever to join Canada’s Lifeline

Donors play vital role in meeting the needs of patients every day

MAY 15, 2019 (OTTAWA) – Canadian Blood Services is launching a new national multi-media campaign it hopes will give Canadians many new and compelling reasons to support patients and help save lives.

The ‘Reasons’ campaign urges potential donors to join Canada’s Lifeline and demonstrates situations that highlight why blood and blood products are needed every day to treat a broad range of patient needs, from trauma to cancer treatments. This campaign builds on Canadian Blood Services renewed brand and expanded commitment to Canadian patients introduced last September on its 20-year-anniversary.

“We believe if more people better understand the multitude of reasons we need regular donors to come forward, Canadians will make that commitment,” says Rick Prinzen, Canadian Blood Services chief supply chain officer and vice-president of donor relations.

“Many people have come to know and love our original tag line “It’s in you to give.” But after 20 years, Canadian Blood Services is about more than just blood. Our new tag line, “Together, we are Canada’s Lifeline” encourages people to think about the power of connections to keep Canadians living. It’s about doing something today knowing that, because of us, someone else is waking up healthier tomorrow. There are many ways to join Canada’s lifeline and help patients, including donating blood or plasma, registering as a stem cell or organ and tissue donor, and by volunteering or giving financially.”

Radio spots have been running in markets across Canada since mid-April. The next phase of the campaign starts May 20 when :30 and :15 second television ads launch in greater Vancouver, Toronto, Ottawa and Halifax.

“We are really excited about the new campaign and are confident it will help highlight why we need donors every day,” says Prinzen. “There is always a reason to donate. Patients are counting on blood donors to book now to donate before and after the Victoria Day long weekend, when donations tend to decrease as people are away or busy with other activities,” he says.

Spring, summer, fall, winter—no matter the season, the need for blood, stem cells, plasma and organ and tissue donors is constant. Canadians will soon be hearing a lot of additional reasons to join Canada’s Lifeline. What’s your reason?

Making an appointment to donate has never been easier. Download the GiveBlood app, call 1 888 2 DONATE (1-888-236-6283) or book now at Walk-in appointments are also available at all locations.

About Canadian Blood Services
Canadian Blood Services is a not-for-profit charitable organization. Regulated by Health Canada as a biologics manufacturer and primarily funded by the provincial and territorial ministries of health, Canadian Blood Services operates with a national scope, infrastructure and governance that make it unique within Canadian healthcare. In the domain of blood, plasma and stem cells, we provide services for patients on behalf of all provincial and territorial governments except Quebec. The national transplant registry for interprovincial organ sharing and related programs reaches into all provinces and territories, as a biological lifeline for Canadians.

TEL. 1-877-709-7773