Ad placed in error


Thursday, August 11, 2016

On Aug. 5, a Canadian Blood Services ad appeared on a mobile social network for gay and bisexual men.

We apologize to anyone who may have been offended or hurt by the placement of this ad.

The ad was placed in error as part of a broader digital campaign. We took immediate steps to remove the ad as soon as we were made aware of it. We are taking steps to ensure this does not happen again.

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