Our strategic plan

Keeping the Promise, Strategic Plan 2019–2024 is a roadmap that remains true to the promise we made to Canadians 20 years ago: to help ensure the best possible treatment and care of patients, providing them with effective, reliable products and services that meet the highest standards of safety and quality.

Keeping the Promise is the result of broad stakeholder consultations, detailed environmental scanning and extensive internal conversations. This renewed framework addresses emerging priorities in health care while ensuring that Canadian Blood Services remains responsive, relevant and, above all, focused on patients.

Supplement to Keeping the Promise

In the fall of 2021, the 2019–2024 strategic plan was reviewed to assess what, if any, adjustments would be required given the new context and circumstances presented by COVID-19.

While the key focus areas of the plan continue to guide our work, three new areas of emphasis were identified as organizational imperatives for future success: foresight, resilience and agility.

To bring these imperatives to life, we will advance three key strategic initiatives — previously mentioned in Keeping the Promise — but with a deepened focus. These priority areas are: automation and digitalization; the future of work; and products and services. As always, our commitment to safety and quality will remain central to everything we do.

You can read the strategic plan and its supplemental document below.