You are essential to Canada’s Lifeline

Our diversity, equity and inclusion mission

Every day, generous donors across the country make a commitment to help save lives.

Our commitment back to you — our donors, recipients, employees, stakeholders, partners, volunteers, and all those who wish to join Canada’s Lifeline — is to support a diverse, equitable and inclusive organization.

Learn more

  • In December 2021, we hired a chief diversity officer to lead our diversity, equity and inclusion (DEI) efforts. This executive level role reports directly to the CEO and works closely with senior leadership to drive our DEI strategy.
  • We have established several Employee Resource Groups to provide safe spaces for employees who share common identities to build a community and sense of belonging at work. To date, we have established groups for 2SLGBTQIA+ employees; employees with visible and invisible disabilities; employees who are Black, Indigenous, and People of Colour; and women in senior leadership.
  • We are dedicated to evolving Canadian Blood Services into an inclusive place where First Nations, Métis and Inuit employees can thrive, and where rare blood, stem cell and other specific needs of Indigenous patients can be more readily met. The Reconciliation Action Plan is a roadmap for how Canadian Blood Services intends to collaborate and work with Indigenous employees, donors, registrants, partners, stakeholders and communities moving forward.
  • We have launched training for employees that focuses on building cultural awareness and providing the tools and supports needed to nurture more welcoming and inclusive environments.
  • We have implemented optional and anonymous self-identifying questions for candidates to help identify where we can be more inclusive in our hiring practices and ensure all applicants have equitable opportunities when applying for jobs at Canadian Blood Services.
  • We have made the process for career development and advancement for existing employees more transparent and accessible. Our priority is to develop the wealth of potential within our organization and ensure our highly capable people have ample opportunities to learn, grow and build rewarding careers.
  • We continue to take incremental steps toward cultivating environments where everyone feels included and valued. This includes a new option for employees to include pronouns on their name badges and in branded email signatures, and adding Two Spirit (2S), intersex, and asexual identities to the acronym we use: 2SLGBTQIA+.

Learn more

  • We’re changing the way we screen donors to be more inclusive. Beginning Sept. 11, 2022, all donors, regardless of gender or sexual orientation, will be asked questions about sexual behaviour.
  • In September 2021, we received approval from Health Canada for some gay, bisexual and other men who have sex with men to donate source plasma at our London, Ont. and Calgary, Alta. donor centres.
  • We are undertaking work to make donor registration more inclusive. This includes working with our software vendor to incorporate new functionality to support the donors’ ability to register their gender in addition to the sex assigned to them at birth.
  • We are working to improve the ethnic diversity of our donor and registrant base, so that we can more readily meet rare blood, stem cell and other specific patient needs.
  • We are taking steps to build trust with equity-deserving communities and individuals, to identify all existing donor barriers and to engage stakeholders with lived experience to help us find meaningful solutions.

Learn more

  • We are working with our partners and external stakeholders to develop community-led strategies that will help us better engage with donors and provide thoughtful and inclusive outreach.
  • We are listening and learning from our partners and external stakeholders to create fully accessible experiences and to remove barriers to participation.
  • Organizations and community groups across the country are helping to make a meaningful difference for patients through partnerships with Canada’s Lifeline. With the support of national partners like Sikh Nation, Hockey Gives Blood, Ahmadiyya Muslim Youth Association, OtherHalf– Chinese Stem Cell Initiative and more, we are raising awareness and recruiting new donors and registrants from diverse cultural backgrounds and age groups. The dedicated efforts of our partners and Partners for Life members – from awareness building to group donations to financial giving – have a direct impact on patients in Canada and the families who love them.

Expanding plasma donation to be more inclusive

Some sexually active gay, bisexual and other men who have sex with men now eligible to donate plasma

A life beyond sickle cell disease, thanks to a stem cell donor

Ufuoma Muwhen was cured of the condition she’d had since birth by a stem cell transplant from her sister

Beautiful story of survival begins with donated blood

Munira Premji has survived three cancers in the last nine years with help from blood donors