Partner eNews January 2024

As we embark on a new strategic journey, we can’t thank you enough

Being a champion through our Partners for Life program means you help Canada’s Lifeline collect more than 300,000 units of blood, platelets and plasma every year. Your support remains vital as we embark on a refreshed strategy to deliver even greater value to patients, donors and health systems. Our focus will also be on increasing resilience in the blood system and preparing for the future, which contributions of Partners for Life teams help us do every day.

Read our updated Strategic Plan 2024+ and the four priority areas that will guide our work on

We’re here to help you kick-start the year

Tips for Partners for Life champions to have lifesaving success in 2024.

The positive power of social media!

How a social media post motivated one person to recruit her colleagues as blood donors.

CCRM staff rolled up their sleeves for their employer’s inaugural holiday blood drive

Dozens of CCRM employees celebrated the season of giving in the organization’s first holiday blood drive.

A daughter’s survival inspires this dad to join Canada’s Lifeline

How a father’s love for his child inspired him to give back to the community by donating blood.

Vancouver Island University nursing students — a shining example

Ever wondered what lifesaving magic a group of dedicated nursing students can do in just one semester?

CAA Niagara: saving lives monthly

Every month, employees of CAA Niagara also offer lifesaving assistance to patients by donating plasma.

Bill “The Thrill” #77: from car race champion to Partners for Life champion

Bill’s goal is to share his story to inspire more people in the St. Catharines community to become plasma donors.

Heart & Sole: The Dylan Kalambay Story

New documentary traces high school basketball star's return to the court after lifesaving heart transplant. 

New online platform makes community fundraising easy

With the platform, it’s never been easier to add a fundraising component to your team’s efforts.

There are many ways to give to Canada’s Lifeline and donating financially is one more way for everyone to help make these outcomes possible.  

Learn more about how to further engage your organization and community by visiting

By joining Canadian Blood Services’ Partners for Life program as a team champion you agree to act in a manner consistent with Canadian Blood Services’ values and ethical standards. As a volunteer champion, you agree to abide by our Code of Conduct, a copy of which will be provided to you as part of onboarding. Canadian Blood Services reserves the right to replace a champion for any reason at any time.