National Blood Donor Week 2012
June 11–16, 2012

Canadian Blood Services is celebrating National Blood Donor Week, June 11–16 and is asking for your help in raising awareness of the need for blood.

This year’s theme is “The Power of Many” because it often takes many blood donors to help save the life of a fellow Canadian. The Blood Signal is a rallying cry for communities to come together to save lives in times of need.

As we activate the Blood Signal from June 11 to July 1, we’d like to invite you to have some fun with this symbol announcing the need for blood. We’ve launched The Blood Photo Bomb, a social media campaign to raise awareness of the Blood Signal – This fun and engaging activity will be in addition to many National Blood Donor Week festivities taking place nationwide to thank our dedicated blood donors.

The Blood Photo Bomb campaign is a creative way to raise awareness and encourage you to share the Blood Signal with your friend, family and colleagues. Similar to a photo bomb where someone sneaks into another person’s photograph, the Blood Photo Bomb shifts a picture’s focus away from the intended subject and onto the blood photobomber and the Blood Signal … all in good fun

See some great, inspirational Blood Photo Bomb examples or drop your own at: www.blood.ca/bloodphotobomb

Happy National Blood Donor Week!