Your Digest

The Cyber Files: Breaking codes, not windows 

Best practices for cyber safety extend beyond our work environment, so we’re eager to provide you with cybersecurity tips for both home and office. In the third installment of The Cyber Files, discover how hackers are finding ways to steal vehicles. Hackers use readily accessible, high-tech receivers and transmitters to remotely access our key fobs — the smart technology that connects us to our vehicles. Visit Connect for some ways to protect yourself and your vehicle. 

LOV Spotlight: Leading with collaboration 

Nominations for this year’s Living our Values (LOV) program are open until Friday, April 21, and we encourage everyone to nominate a colleague or team for these distinguished awards. During the nomination period, we are highlighting previous winners who embody our organization’s ICARE values: Integrity, collaboration, adaptability, respect and excellence. Karina Arenas Torres, a dispatcher in Brampton, Ont., was the ONN region’s 2021 winner. She was described by her colleagues as continuously going above and beyond to assist her team members and drivers. They celebrated her encouraging attitude and her ability to remain calm in any situation.  Learn more about how Karina embodies collaboration on Connect. 

Your Questions Answered

With organizations like Canadian Plasma Resources offering to pay people for their donations, how does Canadian Blood Services plan to attract and retain donors when faced with competition? 

We will continue to leverage the extensive skills and experience we have in recruiting volunteer, non-remunerated donors for more than 20 years. Our donor relations, marketing and communications teams work collaboratively to plan and implement campaigns and activities that inform, attract and retain donors. Ensuring the donor has the best possible experience is at the core of what we do and building relationships with our donors is foundational to ensuring they return to our centres regularly. Our cross-functional teams are dedicated to helping us deepen our connection with donors today and into the future. It is also important to note that with the loosening of COVID-19 restrictions, we are now able to host in-person events. We anticipate these activities will bolster our recruitment efforts across all our donor programs in the weeks and months to come.