National Blood Donor Week

Each year, during National Blood Donor Week (June 8–14) and World Blood Donor Day (Sunday, June 14), we proudly recognize and celebrate the essential role donors play in strengthening Canada’s Lifeline.

This year marks the 12th anniversary since the parliamentary legislation — introduced by Senator Terry Mercer — was enacted. We are proud to recognize and celebrate the importance of blood donors in Canada. We invite you to join us in amplifying this message across your network.

Let’s unite, celebrate our blood donors in Canada and inspire others to become regular donors in support of saving lives.

Together, we are Canada’s Lifeline






Reasons selfie challenge

Since the global outbreak of COVID-19, we have welcomed greater than usual numbers of first time blood donors in a very short period. The pandemic has changed our world, but it’s also shown we can still count on the unwavering support of our donors. For that, we thank you!

  • If your life has been changed by blood products, share your story at
  • Share your donation experience or reason for joining Canada’s Lifeline on social media.
  • Take part in the ‘Reasons selfie challenge’ by posting a photo, video or story of yourself. Tag a family member, friend or colleague and challenge them to book an appointment.
  • Don’t forget to tag @CanadasLifeline and use the hashtags #NBDW2020 #WBDD and #DonorsAreEssential whenever possible so we can like, share and include your posts.
Reasons selfie challenge