The Network - Issue 1, Spring 2011
Fundraising Helping to Grow OneMatch Network
Cornerstone program continues to build momentum as it promotes monthly giving
By: Penny Holmes-Tuor, Manager, National Fundraising Office, Canadian Blood Services (Ottawa)
Canadian Blood Services' National Fundraising Office was established to raise funds to support the organization's efforts to do everything it can to build a better blood system in Canada. Funds raised enhance programs to recruit and retain blood, stem cell and marrow donors, and advance research and development. Its Cornerstone Monthly Financial Donor program is building momentum as it reaches people who want to give on a continuous basis.
"We're funded by the provinces and receive funding to fulfill our core mandate," explains Steve Harding, Executive Director of Fundraising and Development at Canadian Blood Services. "However, we use fundraising dollars to help advance our mission at a more rapid rate, and help us do more-to improve the donor experience and help recruit donors from a diverse range of backgrounds."
Fundraising activities range from single monetary donations from people unable to donate blood or stem cells, to large-scale corporate giving. The money raised through the fundraising activities goes in part toward increasing the number of healthy and committed registrants on the OneMatch Stem Cell and Marrow Network. In particular it is used to promote registration among the young who are part of those ethnically-diverse communities that are greatly under-represented on Canada's stem cell network. In many instances, fundraising activities represent specialized marketing and recruitment initiatives targeted at specific communities.
Monthly financial giving, either through direct debit or credit card, is one of the best and most effective ways to provide steady, ongoing funds to help Canadian Blood Services build a better blood system. Because financial gifts are automatically withdrawn from bank or credit-card accounts on the 15th of every month, Canadian Blood Services spends less on administration-postage, paper and the like-which means more of the donation goes directly to supporting programs.
To recognize their support, those who join the monthly giving program received a signed "brick" that is added to the Cornerstone Wall located in the main lobby of Canadian Blood Services' head office building in Ottawa.
The benefits include getting a tax receipt early in the year, covering total monetary donations for the previous year. Of course, donors also enjoy the satisfaction of investing in important programs, such as building new clinics, enhancing existing clinics across Canada, and improving the donation experience for all blood, stem cell and marrow donors.
Learn more about monthly financial giving and Canadian Blood Services' other fundraising initiatives at www.blood.ca/financialdonations, or call at 1 888 2 DONATE and ask for the National Fundraising Office.